5 Best Affiliate Links for Micro-Influencers
The work of an influencer is typically viewed as constantly generating active income - curating the perfect sponsored content for brands, promoting your own original content to further your presence, scheduling, creating relationships, the list goes on.
After all, with great power comes great responsibility.
Of course, with all this hard work comes opportunities for passive income streams - and one of the easiest ways to cash in on are affiliate links for micro-influencers.
Maybe you feel like you’ve done so much hard work promoting a brand you love but wish you could reap some sort of benefit - even if you feel like you’re miles away from a paid partnership (you’re probably not - if you’re gifted, check out the best ways to leverage influencer gifting into a paid campaign)
Or you just feel like you plug so many brands you have no relationship with on your stories...for what?
If you aren’t already using influencer links, they present a nice paid benefit to you and your content creation.
What Are Affiliate Links?
As a content creator, you’re probably already familiar with affiliate links - but if you aren’t aware, they’re revenue-driven links that creators use when recommending a product via a third party affiliate program. The link doesn’t represent sponsorships or a real “partnership” between the creator and the brand associated with a product. Rather, the creator makes a commission from the program based on the partnership the program has with the specific merchant.
Affiliate links for micro-influencers are gold for a few reasons.
- They’re an easy way to generate passive revenue while recommending products you truly love by naturally showcasing them in your content.
- You give brands a sort of “trial run” of your product placement and strategy, painting an idea of you perceive their products and what your endorsement looks like.
- When you’ve displayed a level of loyalty by repeatedly recommending a brand’s products, you give these companies an extra level of assurance for how much you stan their products - which bodes well for pitches and potential relationships.
- When you’ve ultimately earned that brand deal, your audience knows the love is real - it’s not a product out of left-field - your identity as a content creator has been connected with this brand in the past.
Best of all...you’re this productive while making easy money.
You won’t be making the same as you would via direct sponsorships, as most affiliate link services operate on a CPM, CPA, CPC, or CPT basis - but the time you invest into linking through these services is minimal, and is seriously worth considering building into your platform if you haven’t already.
If you’ve been skeptical about the idea of affiliate links or don’t think they’re worth it based on your numbers (think again), here are a few awesome affiliate links for micro-influencers to consider.
5 Best Affiliate Link for Micro-Influencers
MagicLinks is hugely popular for two good reasons - the number of partnerships it has with brands, and the versatility in available platforms. Currently, MagicLinks works with creators who post to YouTube, Instagram, and TikTok. As most creators have tons of crossover on these platforms, you save plenty of time integrating all of your links onto one service.
MagicLinks is incredibly large, boasting partnerships with over 5,000 brands, including Nordstrom, Elf, Lululemon, Nasty Gal, and Spanx. It’s also a super-inclusive platform, with its free application welcoming creators with large and small followings.
When using the platform, MagicLinks offers a search engine that allows you to choose the best-ranking retailer to best optimize for conversion. It also provides a lot of useful insights into the traffic generated through each individual link.
Arguably the most unique feature from MagicLinks is its Google Chrome plugin, which allows you to search for a specific product from multiple partnering retailers to choose which one will provide the best commission.
You’ll earn 7 % of the total commission from each conversion via a link with MagicLinks. It’s a great starting point, and with its broad list of partnerships, a great platform for creators.
Fashion and beauty influencer Christine Le filmed an Aritzia try-on haul and merged elements outside of Aritzia’s brand to help style the items.
The bulk of her items from the brand pretty little thing are linked through Magik Links (go.magik.ly), which strategically allows her to earn some extra cash while the focus remains on pieces from Aritzia. It’s a quick and efficient moneymaking strategy to add to your creative content.
2. Amazon Influencers
Amazon - your destination for everything and everything you can think of, is now a hotspot for affiliate links specifically for influencers - Amazon Influencer Program.
The program is a bit more exclusive than Amazon’s original affiliate program but is geared toward influencers on YouTube, Twitter, Facebook, and Instagram. Via the application, Amazon approves YouTube and Twitter influencers immediately, while Facebook and Instagram influencers may need to wait up to five days before approval.
The difference between Amazon’s affiliate links for micro-influencers for influencers and typical programs is that influencers create a personalized storefront that reflects their other social platforms, sort of an Amazon public profile if you will. They can categorize their selections and include a description about the listed products.
The commission rate for Amazon Influencers varies but is generally 10 %.
YouTuber Natalie Barbu films an average, unsponsored vlog. With any household item, book, or nifty beauty item she uses from the juggernaut, she can simply plug an “I’ll have a link to my Amazon shop below”. An easy-to-use platform that practically everyone’s used in their life, and with a personal touch, her followers feel confident in products that are organically recommended. With Amazon’s partnerships with thousands of brands, it’s easy to find products you use and love to link through one centralized program.
For influencers like Natalie, Amazon’s program is a great one - she’s got all of her personalized recommendations in one place, meaning she doesn’t have to generate a new link each time she wants to bank on passive income through the platform. All of her favorite products are organized by category, the page is personalized with her own photo, and the video already details her natural endorsement from a trusted seller.
3. ShopStyle Collective
ShopStyle Collective is an easy, integrative platform that plenty of influencers of varying follow sizes love. And not just for the big social media platforms, either. Though ShopStyle supports Facebook, Instagram, YouTube, Snapchat, and Twitter, ShopStyle supports other platforms such as Pinterest, WordPress, and Blogger. With few limitations in where you can share your ShopStyle links, ShopStyle is a great program to consider if your presence extends past one main platform - and, its application accepts influencers of all sizes of followings.
The program operates on a CPA scale and claims it drives a “15-20 %” higher commission than its competitors.
ShopStyle isn’t just a link generator - it’s an incredibly immersive program that’s created so many unique tools for ShopStyle influencers to integrate into their content…
- Widgets to create shoppable posts
- LinkIt, which allows you to create content directly from a participating vendor’s website
- Favorites, which allows shoppers who visit the posts to set e-mail alerts
It also offers incredibly thorough performance data, detailing analytics you’d be surprised affiliate links could generate. It details specific links, looks, widgets, lists, and overall affiliate metrics.
ShopStyle is one of the most diverse affiliate programs out there, with its vast amount of partnerships ranging from Ulta, Glossier, Forever 21, shopbop, and more.
YouTuber Amy Rauch is big on affiliate link programs and is incredibly transparent about using affiliate links as a stream of income.
“Once I link something, it’s there forever,” Rauch said. “If someone goes back to reference a video and buys something, or buys something a couple of months from now, I will still get a kickback from it.”
Below, Rauch models a pair of gold hoop earrings she’s enjoyed wearing.
The D.C.-based YouTube influencer said even though it takes “a little bit of work on the front end” to link all of the products, the conversions that can be made over time are well worth devoting the extra time to affiliate linking.
Rauch mixes up the services she uses but has used ShopStyle Collective a lot more in her recent videos.
SkimLinks is a program better suited for traditional bloggers who rely on written editorial content but still presents a great option. If you have a blog or website component to your content creation presence, SkimLinks is a neat element worth considering. Its reach is MASSIVE, with access to 48,500 different affiliate merchants. The company work with brands like Target, Walmart, JCPenney’s, Sephora, and Macy’s. If you’ve been curious about Target’s own affiliate program, but worry about limiting yourself or just don’t want the hassle of signing onto Target’s program just to generate links for one specific merchant, SkimLinks is a solid option.
SkimLinks is free to sign-up for but does take 25 % of the commission you make from each conversion. The approval process is a little strict, but a great one to work towards if you want to extend your reach to some larger brick-and-mortar companies.
Using SkimLinks requires installing an add-on (great for those who work with content management systems like WordPress). Both simple and integrative, once you’ve added SkimLinks to your website, you can begin to link with their variety of merchants - it’s as simple as adding a product link.
After the accrued data comes in, the SkimLinks platform gives a lot of great specific metrics, including Revenue, Clicks, Top Pages, Top Merchants, and Approved Merchants. It’ll even report what types of devices are clicking your links!
RewardStyle is a traditional affiliate program that you can integrate within your content, while LIKE.to.KNOW.It is an app-based platform that still offers affiliate linking.
RewardStyle/Like.to.KNOW.It is one of the most popular affiliate link programs, and for a reason: the variety of participating retailers and brands. Of the 5,000 retailers, Urban Outfitters, Kendra Scott, Reebok, and Saks Fifth Avenue are just some of the biggest names a part of the RewardStyle affiliate program. It’s self-proclaimed billion-dollar cumulative spending from Like.to.KNOW.It alone says enough about its reach.
Applying to RewardStyle/Like.to.KNOW.It can be a little tricky - the company doesn’t indicate its specific requirements to join. However, influencers with various amounts of followings participate, so it’s a pretty inclusive community.
LIKE.to.KNOW.It’s platform has two really neat aspects: Shop by Screenshot, where users can send a screenshot to their email to find out all of the exact product information if you didn’t link it. RewardStyle also has content managers you can consult for anything affiliate link related.
They offer a varying commission rate, from 7% to a whopping 20 %.
YouTuber Natty B frequently links whatever she can via RewardStyle’s affiliate program.
Emma’s Edition uses RewardStyle links in the form of a gallery for her blog post on halter tops from American Eagle.
Reportedly, there is a limit to applying, about 5 or 6 times, so if you are rejected, be patient if you decide to apply again.
Affiliate Links for Micro-Influencers
When it comes to the search for the perfect affiliate link programs for micro-influencers, narrowing the right one down can seem difficult, especially with so many options. Don’t put your eggs into one basket: There’s no harm in applying to every single one you possibly can.
After digging for the right affiliate link program, you probably feel like you’ve spent so much time just on one passive aspect of your business. While affiliate links are worth investing your time into, reporting on campaigns that your affiliate links bolstered you to shouldn’t be as time-consuming. That’s where Kalypso can step in.
Kalypso is a user-friendly, clean display of all of the metrics you could possibly imagine from all of your current campaigns. You can organize your dashboard to fit your needs for your ongoing campaign, and when it comes time to deliver the results, you can generate wrap-up reports in no time to easily send off to brands.