Case Study: Gifted Skincare Into Paid Holiday Partnership with Kalypso🍾🎄
Lifestyle blogger and Tik Toker, Kassidy, received a ton of free product from a popular, vegan skin care brand.
She ended up loving the gift set and posted about the products, tagging the brand on Instagram Stories and in her feed.
Kassidy didn’t receive any payment for posting, but luckily, she really loved the products and wanted to see if the brand would be open to partner on a paid collaboration.
Long story short, she ended up negotiating a paid holiday partnership - just a few weeks after receiving the free product.
She set up a campaign inside Kalypso - selecting the specific Stories and feed posts she shared; putting the campaign budget at $0 since she wasn't paid; and sent her results off to the brand.
- Used the powerful visual data from Kalypso to illustrate how engaged her audience was with the products already
- Gave the insight and transparency into the value the brand could expect
- Stood out as authentic and trustworthy by providing verified, real data that a brand could trust
When the brand saw the engagement and potential Earned Media Value from Kassidy posting organically, they were massively impressed by her professionalism and understanding of their needs as a company.
"We pay close attention to the results creators drive..."
"Kassidy showed she was a perfect creator for us to partner with. We immediately booked her for our holiday campaign even though we had already selected our influencers.” - Senior Director, Social and Influencer Partnerships
She ended up negotiating a paid holiday partnership - just a few weeks after receiving the free product.
✅These are the kinds of things you can do with Kalypso in your back pocket. ✅
Received any free product lately?
Give this strategy a test inside Kalypso and see what happens when you return to the brand with this data.